Purchase Optimization: how the integration of Prometheo with CAPI drives an increase of up to 15% in sales

Advertising investment in digital channels often faces a structural limitation: a high volume of leads does not always translate into a proportional increase in sales. This happens because ad systems optimize based on generic metrics —such as clicks or completed forms— without distinguishing between purchase-intent contacts and those who do not advance in the funnel.

The new integration of Prometheo with what has been dubbed Meta Ads in the marketplace, available for customers of the Enterprise plan connected to the official WhatsApp Coexistence API, introduces a paradigm shift by linking prequalification processes based on Smart Tags with Meta's purchase optimization events.

How the integration works

Prometheo applies smart tags (Smart Tags) to each lead that enters through digital channels, evaluating intent and quality criteria. This real-time classification connects with Meta Ads so that the optimization algorithm identifies behavioral patterns associated with customers more likely to buy.

The process generates a constant feedback system:

1. Automatic lead classification: each interaction is analyzed and tagged.

2. Connection with conversion events: information is transferred to Meta Ads.

3. Dynamic campaign optimization: ads are targeted towards audiences with a higher likelihood of purchase.

4. Increase in sales closures: sales teams receive more qualified leads.

Market results

Companies that already use this integration report an average increase of up to 15% in sales, attributable solely to the improvement in the quality of the leads delivered. The benefit does not come from larger advertising budgets but from the ability of campaigns to direct resources towards profiles with higher purchase intent.

This approach aligns with global success cases where the combination of artificial intelligence applied to lead management and advertising optimization generates substantial increases in return on investment (ROI).

Strategic benefits of the integration

• Improvement in lead quality: reduction of up to double digits in the volume of non-relevant contacts.

• Greater efficiency in investment: more sales with the same advertising budget.

• Automated scalability: without manual processes, with immediate feedback between Prometheo and Meta Ads.

• Direct business impact: proven increase in conversion rates and sales volume.

Toward a new standard in purchase optimization

The possibility of connecting intelligent lead prequalification with purchase optimization in Meta Ads sets a new standard in commercial management. By replacing volume metrics with quality metrics, companies achieve more precise campaigns and sales teams focused on real opportunities.

This integration confirms that the future of digital advertising does not solely depend on generating more leads but on accurately targeting those with real purchase intent, turning every interaction into a tangible business opportunity.